Your Story.
Carved in Stone.
A submission from FourthIdea to provide comprehensive marketing services as detailed in RFP #25RFP15823
A commitment set in stone.
South Dakota stands at an inflection point. You possess world-class natural assets, a thriving culinary scene earning James Beard recognition, and authentic Indigenous and Western cultural experiences—yet you’re not a Top 10 U.S. destination.
As you’ve identified, without the competitive advantages of established destinations, you must be innovative and scrappy to be impactful. FourthIdea, along with our partner firm JSB Media, welcomes that challenge. Our strategic recommendation addresses your core barriers—accessibility and awareness—while positioning South Dakota to capture higher-value visitors who choose you on purpose, not by accident.
Thomas Mooney
CEO, FourthIdea
fourthidea.com
thomas@fourthidea.com
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